News stories

One of the seemingly untapped venues for getting the word out about your business is the news story, a completely separate animal from the press release.

Press releases are great for many business needs. They get the word out in a valuable and time-honored way.

But a news story is a guerrilla tactic for inserting your message into media you may otherwise never crack. The key is craft an interesting story around your service or product. Our staff has more than 20 years experience working for magazines and newspapers, so we know what catches editors' eyes.

True Highways Creative will talk to you about what you do, what you provide, what you make, what you market, and will write an interesting story about it sure to catch editors' attention at magazines, newspapers and websites.

We don't produce thinly disguised puff pieces, which editors instantly recognize and toss. We write real features stories that editors can use.